Another watch line from the swiss brand Red Army Watches – The Electricianz – available only on Ethos watches in India for a price tag of Rupees 24,999 (~315 USD). Laurent Rufenacht, CEO and Founder, envisioned this watch and converted the concept to reality. If you are enticed by the bold design of Seven Friday watches, then you have the right to know that it is from the house of Studio Divine design agency, a Laurent Rufenacht’s design company.
Electricianz watches are different! Different how? It took some cues from the concept of skeleton watches, threw in few electrical components like coils, visible battery etc. and added few cool electrical graphics, voila!, here you have a cool-looking-not-so-expensive-unique watch. It is also equipped with NFC chip which is also something additional that you don’t find in watches commonly.
Currently they offer three models with different color schemes – The Dresscode, Ammeter and Mokaz. A new model is in it’s making – The Blackout. With a stainless steel case size of 45 mm, coated with “mass-colored nylon” on a calfskin leather or calfskin leather NATO strap, the watch looks a bit plasticky (although it isn’t!). The movement that is partially exposed on the dial is a base Miyota 2033 with an in-house Electricianz module. With a 3-year life, the 1X Flat cell 1225 CR battery is on display at 9 o’clock, and the dial includes some information about it with the text “3V,” “lithium battery,” and “32768 Hz.” It is water resistant to 30 meters.
There are four LEDs which lights with a disappointing vigour when the 2’o Clock button is pressed. Supposedly the watch is based on an electrical theme and yet they just placed four tiny LEDs on the main dial. They had all the space on the watch dial, swiss technology, experience and craftsmanship, still they failed to justify the theme. I was excited when I first saw the watch virtually but was disappointed solely because they didn’t play around with lights, the very essence of electricity!
The watches majorly attracts attention because of it’s unique looks and brilliant swiss finishing. They definitely earn extra points for the effort and concept. Although in this price range we get a loads of options in other reputed brands like Tissot, Seiko, Armani, CK, Diesel, Fossil etc. but if you are an electrical engineer, I think ‘Electricianz’ watches could become your soulmate.
Please let me know your thoughts on the design of the product in the comments section below. Till next time!!!
An IT Engineer working as a Consultant in one of the big four firms, Ernst and Young. Completed his executive MBA in general management from the Indian School of Business (ISB). Gadgets, Superheroes and Automobiles give me that kick which is required to sustain this monotonous corporate life. I am a huge fan of classic movies, geeky TV shows and random surfing of a website that was launched 12 years ago in 2005, Youtube!